MaxDecisions Delivers 4% Response Rate In Direct Mail Campaign

MaxDecisions, an analytics and predictive modeling company, announced achieving a 4% response rate in direct mail marketing for a subprime lending client -- what the company’s founder called “an industry first, unparalleled direct mail response result.”

The announcement highlighted a 20X performance increase compared to the client’s previous direct mail campaigns, attributed to a customized approach spanning letter design, list selection, and proprietary risk and response modeling.

MaxDecisions has since worked with more than 20 online finance clients across subprime and near-prime lending, recently relocating to expanded headquarters in Plano, Texas with plans to hire two additional data scientists.