Why Us

Our Team

MaxDecisions started with a clear mission of helping banks, financial services organizations and fintechs to build real time identity and credit underwriting strategies. We’ve helped clients in personal loans all the way to neobanks on getting their product and services launched. Trusted by over 100 clients, we are ready to help.

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From our leadership team to our practitioners, we are big bank trained and fintech tested.

Nicole Houston

Chief Executive Officer

Nicole has over 2 decades of finance experience and has managed long term and industry impacting programs in consumer lending.

Timothy Li

Co-founder & CTO

Tim comes with two decades of banking and fintech technology and risk management experience. He’s helped many of today’s fintechs and neobanks launch their international brand. He’s ready to help.

Henry Wang

Co-Founder & Chief Analytics Officer

Henry received his PhD from Virginia Tech and his Masters Degree from University of Florida. He’s dedicated his career to sciences and analytics.

What we do

Tech, Data, Algorithm. Rinse and Repeat. We pour through millions of sets of data to create the most up to date algorithms and deliver through our secure decision engine API to help our lenders to focus on whats important to them, building relationships with their customers.

What makes us better

What sets us apart is our domain knowledge. With our decades of experience, we help our clients to build “common sense” solutions to solve their issues without bloated technology and build and overpaid datasets. We take provide in our solutions and we are ready to help.