Case Studies

An industry-first 4% response rate for a subprime lending client marks a 20X performance increase over prior direct mail campaigns.

Ten proven strategies -- plus three updated best practices -- for getting more out of every direct mail drop.

How marketplace lenders evolved since Prosper and LendingClub, and the modeling pitfalls fintech underwriting teams should avoid.

A stepwise regression experiment against 500+ credit attributes reached an R-squared of 0.8703 versus a leading bureau score.

Four strategies lenders use to catch borrowers taking out multiple loans at once and becoming unable to repay.

A new digital-only challenger bank taps MaxDecisions for prospect list fulfillment and direct mail production.

A mid-sized subprime lender saw a 20X improvement in direct mail performance through custom risk and response modeling.

A tour of acquisition channels -- ping trees, search, direct mail, email, and SEO -- and how to allocate budget across them.

MaxDecisions wins a Metro2 credit bureau reporting contract with a leading U.S. BNPL financing company.

A follow-up study of roughly 2 million consumers through December 2020 tracks delinquency, spending, and mortgage refinancing shifts.

Months of research with a national credit bureau sampling millions of Americans reveals how COVID-19 reshaped consumer credit.