MaxDecisions Offers Multi-Channel Marketing Services

This piece examines the customer acquisition channels available to lenders in competitive markets and questions whether marketing budgets are being allocated optimally across them.

Ping trees aggregate real-time applications where lenders bid for leads; search engine marketing means bidding for keywords that can quickly become expensive; banner ads mainly build brand awareness; and retargeting tracks browsing history to serve relevant ads across partner sites.

Direct mail requires larger upfront cost but attracts organic customers, while email becomes cost-effective once a database exists. SEO and content marketing are described as the best and least costly long-term traffic driver.

MaxDecisions emphasizes direct mail as its most measurable channel, having delivered over 100 million pieces, combined with email follow-up and optimization across PPC, lead generation, and email using custom risk and response models.